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Posted on Apr 2, 2021

Nimbus Marketing

Excellent article about effective Value Propositions by Daniel Burstein at Marketing Sherpa. This is a must read.

IMO, value propositions are one of the most misunderstood and under utilized marketing techniques in existence. That's why I presented on the topic at SEO Spring Training and SEO Mastery Conferences. I've literally come across only a handful of great value propositions in the wild in the past 7 years!
Do yourself a favor and read this article. Even if you think you already understand value propositions.


According to MECLABS methodology, an effective value proposition consists of four elements:
Clarity – What are you actually offering?
Appeal – How much do I desire this offer?
Exclusivity – Where else can I get this offer?
Credibility – Can I trust your claims?
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