Its important to remember the sales cycle when designing web pages.
When it comes to large, complex or risky purchases, about 80% of people are in the "awareness" phase. About 15% are in the consideration phase. Only 5% are ready to make a decision and buy. But ne...
The crazy thing about emotions and purchase decisions is that people are driven by different and distinct types of mind maps. I remember when I was an IT professional and dealt with dozens of different types of people on a weekly basis. I quickly learned to tailor the way I presented information ...Read More
According to the source below, 70% of businesses do not have CTA buttons. This is just madness and shows how important our work is.
What is the most creative CTA button text you've ever seen?
Does your agency make the mistake of having the good intentions of outlining your technical process on your home page, but forget that very few people are going to understand what seems so basic to you? When you do this, you make your website visitors feel dumb. And people don't remember what you...Read More
Excellent article about effective Value Propositions by Daniel Burstein at Marketing Sherpa. This is a must read.
IMO, value propositions are one of the most misunderstood and under utilized marketing techniques in existence. That's why I presented on the topic at SEO Spring Training and SEO Mas...
We've talked about the importance of headlines on this channel many times. But its worth revisiting again and again because they're so important. A headline's job is to get attention and convert it into interest. And its worth brainstorming as many as possible until you have a fantastic headline....Read More
I was on live with William Jones talking about SEO and CRO. We had a lovely chat. He's getting some big names on his show. I was sandwiched between Kyle Roof and Edward Kubaitis! Thanks to Joshua McAdams for being such a big supporter of me and this channel.
- Robert SWhat good is traffic to your website if nobody buys anything? Maximize the revenue of your business by investing in the user experience and psychology of your website to drive sales. The team at Nimbus Marketing are one of the best in the industry. Robert Portillo is a scholar and a gentleman! The way he approaches optimization and his insight into the tiny details really have a large impact on a company's bottom line. If you are serious about making money and growing the potential of your business, invest in CRO.
- Mulholland BWorking with Nimbus Marketing has been an amazing experience. Robert and his team have helped take the marketing of our business to another level. From SEO to video production, Nimbus Marketing definitely knows what they are doing. We have already seen the results of their work on our business and we expect even more results in the months to come. If you want leads for your business, this is the team to contact.
- Beckett AMy sincerest thanks to Robert of Nimbus Marketing - he helped me remodel my homepage for conversion using their unique framework and gave me some really great ideas for content, too! On top of that, he's a really personable & friendly guy. He went above & beyond for even just a single consultation. Thank you Robert!!!